CLIENT/STUDIO/ROLE

TargetGentleman Scholar

Designer

Creative Directors:
Will Campbell, Will Johnson

Executive Producer:
Lindsey Bodanza

Head of Production:
Rachel Kaminek

Designer:
Tommy Wooh

 

SUMMARY

Target was running a special campaign to give some special Star Wars fans a voice.

Its fans connect with Star Wars for many reasons. Many will tell you that they simply love the story; or that they love a certain character, and their surrounding themes.  This campaign was an attempt to show how four young fans have incorporated the saga into their daily lives.




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