CLIENT/STUDIO/ROLE
PG&EGentleman Scholar
Concept Design
Creative Directors:
Will Campbell, Will Johnson
Executive Producer:
Rob Sanborn
SUMMARY
PG&E’s new SmartMeter technology allows customers to accurately manage and gauge their usage.
In this instance, the creative brief expressed interest in using the SmartMeter as an interchangeable graphic device that would drive the fabric of the spot.
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