SUMMARY

Nascar on FOX was looking to re-brand their on-air package with a new and exciting outlook for the 2007 season.

I wanted to convey something action-packed that portrayed the grittiness of Nascar racing.  It’s a culture that is more popular than the NFL, in terms of ratings, and is something its viewers take very seriously.

Ultimately, the pitch was scrapped midway through pre-production for reasons unknown, and the projected was shelved.

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