CLIENT/STUDIO/ROLE

McDonaldsMass Market

Compositing, Look Dev

Director:
Omri Cohen

Production:
Green Dot Films

VFX:
Mass Market

Producer:
Blythe Dalton

Lead Flame:
Kim Stevenson

Compositing:
Tommy Wooh

2D Tracking:
Lane Jolly

SUMMARY

“Colors” is a spot by Omri Cohen, featuring McDonald’s products, and absurdly hot models through a glass container.

The idea was to give the audience the perception that you were looking through different colored, vintage Coca-Cola glasses.  Instead of opting to shoot the entire spot through a practical glass, the entire spot was done through a mixture of CG, and shot elements, which were then projected and animated in post.

Once my look developments were approved, I rolled onto compositing and customizing all 12-shots.

The final controlled touches of flares, animated projections, and bokeh’s were crucial to selling the realism, as well as mimicking the focal lengths in the lens.



Movie


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