CLIENT/STUDIO/ROLE

McDonaldsMass Market

Compositing, Look Dev

Director:
Omri Cohen

Production:
Green Dot Films

VFX:
Mass Market

Producer:
Blythe Dalton

Lead Flame:
Kim Stevenson

Compositing:
Tommy Wooh

2D Tracking:
Lane Jolly

SUMMARY

“Colors” is a spot by Omri Cohen, featuring McDonald’s products, and absurdly hot models through a glass container.

The idea was to give the audience the perception that you were looking through different colored, vintage Coca-Cola glasses.  Instead of opting to shoot the entire spot through a practical glass, the entire spot was done through a mixture of CG, and shot elements, which were then projected and animated in post.

Once my look developments were approved, I rolled onto compositing and customizing the all 12-shots, while helping in developing the pipeline between CG and Flame.

The final controlled touches of flares, animated projections, and bokeh’s were crucial to selling the realism, as well as mimicking the focal lengths in the lens.



Movie


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