CLIENT/STUDIO/ROLE

LaysPsyop

Art Direction/2D Lead/Compositing

DIRECTOR:
WILL CAMPBELL

EXECUTIVE PRODUCER:
NEYSA HORSBURGH

PRODUCER:
PAUL ROY

ART DIRECTION/2D LEAD/COMPOSITOR:
TOMMY WOOH

CG LEADS:
ANDREW ROMATZ, CHRIS ECKHARDT

COMPOSITING:
SHAWN BERRY

2D:
DYLAN SPEARS, OMAR RUIZ, ROBIN STEELE

3D:
DAMON SNYDER, MATT BERENTY, ERIK LEE, FORBES HILL, ARI TEGER, BRIAN ALVAREZ, KEVIN CULHANE, MIKE RIENDEAU, TOM LYNNES, JUSTIN CALLANAN, SEAN KEALEY

SUMMARY

Psyop was commissioned to work on four :30 spots for the new Lays crinkle cut chips campaign.

With an incredible team, and three months to get the spots to finish, we ended up getting two spots out on time, and polished.  Unfortunately only the first two ended up being commissioned, “Crinkle”, and “Jalapeno”; Neither were aired, and the sound was never completed.



Movie


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