CLIENT/STUDIO/ROLE

Hyundai: BluelinkMothership

Concept Design

Director:
David Rosenbaum

Executive Producer:
Tanya Cohen

Producer:
Rebecca Posford

SUMMARY

Hyundai’s proprietary telematic system, Bluelink, is both a remote and onboard assistance system.

The director, David Rosenbaum, wanted to pursue the idea of a holographic room that would project various environments and scenarios, depending on which feature was focused on, whether it was remote lock, automatic collision detection, POI search, or GPS navigation.




Permalink

ROYGBIV
Executive Producer
Travelers Insurance
Art Direction/Compositing
Starthrower
Creative Direction
Honest Company
Art Director/Project Lead
Energizer
Concept/Concept Design
Iceland
Photography
TD Ameritrade
Co-2D Lead
Chevron
2D/Lead Compositing
Lays
Art Direction/2D Lead/Compositing
Target
Designer
Expedia
Concept Design
Gentrification
Photography
Mass Effect 3
Concept/Concept Design
Liminal
Photography
QF Radio
Concept Design
Prairie Creek
Photography
Backpacking
Photography
Hyundai: Bluelink
Concept Design
Chase
Compositing
McDonalds
Compositing, Look Dev