CLIENT/STUDIO/ROLE

ExpediaMass Market

Concept Design

Executive Producer:
Christine Schneider

Producer:
Blythe Dalton

SUMMARY

Interchangeable locations and scenarios to suit every traveler’s needs.

The fundamental concept behind Expedia is about choice and interactivity.  The Martin Agency had approached Mass Market, looking to push their current campaign with a bigger production value.

Following the previous Expedia campaigns, we had taken the same concept, but taken it to another level of interactivity. The scenes no longer consisted of a two-dimensional look consisting of the characters and their backdrops; but rather a three-dimensional world that would allow the camera to have a more in-depth look at the details within the boxes and their interacting scenes.




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